Marketing for Success

Marketing is often confused with selling or promotional activity. Simply put, marketing is the process of meeting customer needs profitably. Or perhaps, put another way it puts your business in the position to make the right sort of sales.

Things to think about

	What does a good customer look like?
	Why should people buy from you rather than your competitor?
	Which are the best products/services you have to offer?
	How much will it cost to reach those profitable customers?
	What techniques/promotional methods are best suited to your product/service?
	Should I trade on the internet, how do I go about it?

And many, many, many more... depending on your personal situation.

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